Who leads social media?

Facebook is the largest social networking site, with more than two billion people using it every month. This means that approximately 36.9% of the world's population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a social media presence. WhatsApp is a messaging application used by people in more than 180 countries.

Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people began to communicate with companies through. QQ was released in China in 1999 by Tencent. Before the launch of WeChat, QQ was the number one messaging app in China.

In addition to its instant messaging features, QQ also allows users to decorate their avatars, watch movies, play online games, stream music, shop online, blog and make payments. However, QQ's largest audience is in the workforce. QQ's desktop messaging program is popular for its ease of use and ability to transfer files larger than 25 MB, which WeChat doesn't allow. There are several ways in which brands can use Telegram, in addition to offering personalized customer service.

For example, brands can create chatbots for the Telegram platform or use the Telegram channel feature to transmit messages to up to 200,000 people. Twitter users love to post news, entertainment, sports, politics and more. What differentiates Twitter from most other social media sites is that it strongly emphasizes real-time information, things that are happening and trending right now and in just 280 characters (140 for Japanese, Korean and Chinese). Many brands use Twitter as an alternative customer service channel.

According to Twitter advertisers, more than 80 percent of customer service requests on social media are made on Twitter. And Salesforce calls Twitter the “new 1-800 number for customer service.”. As a brand, you can create a Quora page for your business or use employee advocates to answer questions about your products or services or topics in your industry. Quora also has an ad platform that you can use to advertise your business.

And with 63% of users researching top online purchases, it's a great place to reach customers who are actively looking for a product or service. Skype for Business has all the standard Skype features and advanced features that are great for small businesses. For example, Skype for Business lets you add up to 250 people to online meetings, provides you with business-grade security, allows you to manage employee accounts, and has integrations with Microsoft Office applications. Microsoft Teams is a collaboration and video conferencing platform that allows people to communicate via text chat, voice or video call.

It also has integrations with several other Microsoft 365 services, such as OneDrive and PowerPoint. Microsoft Teams is better suited for larger companies than Skype. Specifically, Microsoft Teams offers enterprise-grade security, allows groups of up to 10,000 people to meet and collaborate, allows users to share large files (up to 1 TB per user), and has a wider list of additional collaboration features and options than Skype for Business. Buffer lets you schedule social media posts on several major social media sites.

If you want to manage more than one social media account on Facebook, Instagram, Twitter, LinkedIn, Pinterest or TikTok, try Buffer for 14 days to experience what it can do for your business. Should you go with everything on Instagram? Maybe put half of your social media budget on Facebook and divide the rest between YouTube and LinkedIn? What about Tiktok? These are the types of questions that affect both small businesses and marketing teams. This new kid on the block is less than two years old, but he received more than a billion downloads of his video-based app during its first year of operation. Today, TikTok is reported to have more than 800 million monthly users, instantly placing it among the world's top social media platforms in terms of user numbers.

Pinterest has become a very popular social bookmarking tool for saving ideas and finding creative inspiration when it comes to everything from cooking to DIY home projects, vacation ideas, interior design, business and everything in between. With an audience consisting mostly of adult women, this social media platform is also often cited as a crucial part of the product discovery journey. The five most popular social media platforms in the world are Facebook, YouTube, WhatsApp, Instagram and Facebook Messenger. TikTok comes right after that, but Snapchat is number 11, Twitter is number 15 and LinkedIn isn't even there.

Below is a chart showing the top 15 social media sites and apps as estimated by the industry's leading business data provider, Statista. The company's turbulent early days and continued association with epic controversies haven't stopped it from achieving mind-blowing growth since its launch in 2004. Despite its immense popularity, Facebook is not the most visited website in the world. Surprisingly, its 25.5 billion monthly views are surpassed by YouTube's 34.6 billion and totally eclipsed by Google's 92.5 billion.

Compared to other social media platforms, Facebook is the most popular among users between 12 and 34 years old, although its share in this demographic in the United States is definitely declining. When it comes to national demographics, more than 30% of all YouTube traffic comes from just three countries. With 16.4 per cent, the United States contributes the highest percentage. India ranks second with 9.2% and Japan takes bronze with 4.8%.

There are more ways to interact with your leads on Messenger than you can imagine. From automated chatbots that handle incoming inquiries and promoting products, to ads that display in the user's inbox, Messenger is every B2C marketer's dream. Facebook joyfully reports that more than 40 million active companies use Messenger to interact with their potential customers and that more than 20 billion messages are sent every month between companies and regular users. The latest figures from Statista on instant messaging engagement in the U.S.

UU. reported that 12.1% of US mobile phone owners used WhatsApp, compared to 56.8% on Messenger. The world's most popular photo sharing app is ranked #5 with a total of 1.22 billion active users worldwide. Demographically, Instagram mainly attracts users under 35, with 71% of the app's user base within this category.

It is also an immensely popular platform for B2C marketing, with more than 70% of US companies actively using it as a marketing channel. Instagram offers incredible engagement rates compared to Facebook, its biggest competitor. Despite offering relatively similar functionality and engagement mechanisms, Instagram posts have, on average, a 23% higher engagement rate than images posted on Facebook. With 140 million users each, the United States and India represent the platform's two largest national demographic groups.

Brazil (99 million) ranks second and Indonesia (88 million) third, while Russia (56 million) loses podium. Two years after its appearance on the social media landscape, TikTok was among the five most downloaded apps in the world. A year later, I was number one. And not by a small margin.

The fledgling social network surpassed its closest rival, WhatsApp, by a staggering 250 million downloads. Launched under the OICQ name in 1999 as a downloadable instant messaging service, the platform quickly became China's most popular digital networking platform and played a critical role in “killing email” in the world's most populous country. China's 1.5 billion people love to share videos and stream live. So much, in fact, that we are talking about the second application of its kind that focuses exclusively on the Chinese market.

Speaking to shareholders in its fourth quarter earnings report, the company announced that it saw a staggering 46% increase in international monthly active users (MAU). During the same period, the network experienced a more modest internal increase of 11% of new MAUs. Currently, Reddit has just over 2.2 million subreddits. These are largely independent communities that exist with minimal moderation and interference from the platform itself.

This autonomy has played an important role in Reddit's success. Users can form thriving communities around rather obscure topics, something that generates fierce loyalty to a platform. The 15 Most Popular Social Media Sites and Apps. Hands up if you never thought we'd make it to the end of this gigantic list.

The most popular social media site is Facebook, which has reigned since its inception. How many people use Facebook? Facebook has about 2.8 billion monthly active users, and about seven out of ten U.S. Adults (69%) say they use Facebook to a certain extent. With the exception of YouTube (which 81% of adults claim to use), no other platform comes close to Facebook's popularity.

Adults who use Facebook, 7 out of 10 say they visit the site daily, and half visit it several times a day. Facebook is most popular with women, with 77% of US. UU. Women using the social media platform compared to 61% of men.

Education also influences the use of Facebook; 73% of the U.S. Adults with a college degree or higher use Facebook, compared to 64% of those with a high school diploma or less. Social media is everywhere, but not all platforms work for every business. Find out which of these top 10 social media platforms will work best for your audience.

And it's not just in the U.S. Although 84% of Americans use at least one social network). China now has more than 1 billion social media users, even though it still has approximately 415 million citizens without access to the Internet. Unfortunately, it's not as easy as hanging your tile on Facebook and waiting for the business to arrive.

Similarly, if you want to target native Chinese speakers, Facebook is probably not the right platform for you, since it only has 3.3 million users in China. Sure, the platform you connect with your mother, third grade teacher and neighbor is still there, and it's still as popular as ever (even more so, in fact). Or at least the company that owns it, Instagram and WhatsApp, are now Meta, Inc. Some of Facebook's leading industries include financial services, e-commerce, retail, gaming, entertainment, media, telecommunications, technology, consumer goods, and automotive.

However, if you really want to attract the action of your audience, Facebook ads are a great way to do that. Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to increase your engagement. YouTube, the original video social media platform, maintains dominance in that market. It is currently the second most used platform with 2.2 billion monthly active users.

The reach potential on YouTube is unmatched, with 81% of. YouTube has a strong user base across all age groups. This includes the more than 65 hard-to-reach demographic groups, 49% of which use the platform, second only to Facebook. YouTube covers every genre, from beauty, gaming and education to home improvement.

This is the platform on which most brands invest, with video being the growth medium for content marketing. WhatsApp remains the most popular social messaging application, far ahead of Facebook Messenger. The closed messaging app may not seem like the obvious choice for brands. But consider SMS to have an open rate of 98% compared to 20% for email.

And, unlike SMS, WhatsApp messages can be sent for free. If you use WhatsApp for customer service and retention, you've probably already realized that its potential for brands is enormous and clearly undervalued. If you can crack WhatsApp, you'll have a direct marketing channel for your audience. Instagram is a social network where product-based companies, influencers and coaches can thrive.

TikTok announces itself as “the premier short-form mobile video destination with a mission to inspire creativity and bring joy. TikTok has certainly struck a chord, as it is the youngest app on the market, but it has already experienced incredible growth. If you want to connect with Generation Z, TikTok is the platform to watch. If your target demographic is young, you'll definitely want to get on Snapchat.

Reddit advertises itself as “the first page on the Internet, and according to Alexa ranking, Reddit is one of the 20 most visited sites. Reddit has a unique mix of content and community, with more than 2.8 million communities or subreddits, dedicated to every topic imaginable. Some of Pinterest's most popular content includes fashion, food, decorating, weddings, training, and DIY related pins. Plus, anything with rich images can thrive on Pinterest.

In particular, 60% of Pinterest users are women. If you have a predominantly female audience, that's a compelling reason to invest time in social media marketing on Pinterest. That's not to say that men aren't on Pinterest, it has a 40% male audience share. Within its huge network of professionals, you'll find more than 61 million users in management positions on LinkedIn.

And everyone uses it, from your teenage neighbor who tries to go viral on TikTok with the latest dance, to your 86-year-old grandmother who uses Facebook to track down long-lost friends. Not only is it the social media platform with the most active users, but it is also the second most used social media application. It is the largest social media platform in the world and its versatility makes it the ideal choice for almost anything. Sced Link was created by the social media management platform Sled and is unfortunately not offered separately.

For even more knowledge about social media marketing, head to the Social Media Marketing Lab, a free course with tons of creative ideas, expert tips and best practices. Develop a solid view of all of these variables and your next social media campaign is much more likely to show the benefits your business deserves. Below is a real-time visualization per second, of some of the most successful companies in the world, heavily represented by social media sites and platforms. Facebook ads can reach up to 36.7% of the adult population, the highest percentage of all social media platforms (Twitter is the lowest at 6.5%).

It is one of the top social networking sites for self-expression and is very popular with teens and fans alike. In addition to being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company. YY is one of the largest social media sites in China, where users share video content with other users. The important information for brands looking to promote themselves on Pinterest is that the social media platform is only now starting to make its mark outside the United States.

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Flora Schafersman
Flora Schafersman

Unapologetic bacon specialist. Certified food guru. Amateur beer expert. Incurable beer fan. Incurable internet practitioner.

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