The 9 best brands in Social MediagoPro. Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. Both large and small businesses can take advantage of Slack's easy-to-use platform. Helps teams effectively communicate and collaborate online.
On social media, Slack focuses on various demographics to attract different facets of its target audience. By being inclusive, the company effectively reaches and engages a broader consumer base. Slack shares productivity tips, news articles, how to create a better work-life balance, and other useful content relevant to everyone on the team, from the entry-level employee to the CEO. Slack also shares inspiring quotes and customer stories to keep users at the center of their brand story.
With almost 150 million followers on Instagram and 35 million followers on Facebook, Nike is taking the social media game by storm. Never shying away from support for worthy social causes, Nike knows how to attract the crowd and inspire millions of people by highlighting different athletes and cultures from around the world. Keeping players, athletes, teams and their audience front and center, Nike turns the consumer into the hero of the stories they tell. On Instagram, especially, is where Nike shines: it shares inspiring images and videos of people who work hard to achieve their goals and dreams.
Nike uses Facebook mainly for larger campaigns. On Twitter, they focus on communicating with their audience and addressing the most pressing concerns. Whether Nike is using their platform to encourage people to social distance during the pandemic, support the BLM movement, or empower girls to pursue their dreams despite their circumstances, they are not afraid to speak up and stand up for what they believe. Their campaigns resonate with people from all walks of life, inspiring them to have courage and achieve greatness.
Starbucks fills its social media platforms with colorful photos of drinks and people around the world experiencing the joy and happiness that comes from drinking them. Its motto is “To inspire and nourish the human spirit: one person, one cup and one neighborhood at a time. With more than 35 million followers on Facebook, almost 18 million on Instagram and more than 10 million on Twitter, they are clearly achieving it. Starbucks frequently interacts with its customers on social media, answering questions or addressing concerns so that people know they see and care about them.
The brand also knows how to use social media to influence users. E-commerce and Point of Sale Platform Facilitates Online Selling for Businesses of All Sizes. Through social media, Shopify shares information and educational content through videos on YouTube and Facebook. Your social media posts are bright, colorful, fun and uplifting.
They also publicly defend social and environmental issues to incorporate meaning into their business and connect with consumers on a deeper level. Square makes it easy for all types of businesses to accept credit card payments on mobile devices. However, instead of blowing its own horn, Square does an excellent job of focusing first on its customers and showing its followers how much they care about them. By using social media, the company highlights customers' businesses and the real people who share their experiences with Square products.
Your social media posts are minimalist, clean, clear and user-centric. Like many other leading social media brands, Square supports and talks about social movements online. Asian-American and African-American users have recently been featured on Instagram. On Facebook, Square shares industry reports for specific industries, current trends, and educational articles for target consumers.
With millions of followers on Instagram, Facebook and Twitter, GoPro has made a name for itself as “the most versatile camera in the world”. The company tells compelling stories through social media to show consumers how they can share their unique views through video and photography. For every social media platform, GoPro is strategic in the type of content it publishes. Each publication is addressed to the audience on its respective platform, resulting in maximum participation.
Shutterstock's slogan, “It's not just about stock, it's about Shutterstock, summarizes the company's mission: to provide authentic, quality images that customers can use for creative solutions in their businesses. Shutterstock uses its social media platforms to inspire consumers to create something new quickly and affordably. Through quality photos and videos, they show viewers what they can achieve with their subscription service. Popular home decor company uses social media to showcase and sell products to customers online.
On Instagram, Wayfair shares tips, ideas and inspiration through photographs and infographics. They also organize gifts to boost engagement. Wayfair videos show consumers different ways to decorate and update various parts of the house, with their own products, of course. With more than 160 million followers on Instagram, National Geographic is the world's leading brand account on Instagram (in addition to Instagram).
The account shares stunning photos of people, places and animals from all over the world through the eyes of different photographers. National Geographic is the king of visual storytelling, helping people experience the world and diverse cultures in an authentic, unfiltered light. This software company is also making leaps and bounds on social media with fun graphics, engaging video content and useful articles. Mailchimp is great for offering variety and diversity to your audience.
On Instagram, the company shares tips, inspiration, reports, gifs, illustrations, videos and more. They even have short films and podcasts to further engage and educate entrepreneurs and companies. With nearly 140,000 followers on Instagram, it's worth following his innovative techniques. IBM was founded more than 100 years ago.
The company loves to share its rich history through brand stories on social media. By sharing snippets on Twitter, for example, IBM is sharing breakthrough discoveries and breakthroughs throughout history to inspire and inform loyal followers. IBM also uses storytelling effectively to communicate how new technologies are positively impacting businesses, individuals and communities across the. Drift is a B2B sales technology and conversational marketing company.
Whether a brand expresses itself more on Twitter, TikTok, Facebook, YouTube, Instagram, or another social media platform depends on where its audience is. Brands that get hooked on the right one often find that they are capable of creating buzz and even some notoriety by constantly publishing new content that will intrigue and inspire their dedicated followers to engage with and share it. Recently, Logitech has made significant investments in creating a young brand, rather than being known as another computer peripheral company on the market. His recent campaign, Defy Logic, has taken the industry by surprise, as it truly celebrates people who have decided to challenge the usual social norms and set new benchmarks in their respective fields of expertise.
Their witty phrases are usually fun and elegant and evoke the feeling of being in the store, which adds immense value to the brand's personality. Whenever there is a new process or change, Twitter makes sure everyone knows about it. This helps your users to stay active and continue to use the application to the best of their ability. This approach helps the brand overcome the noise, attract a dedicated group that identifies with its peculiarity and create a mocking majority that serves to further galvanize its dedicated base.
With its sponsorship of a less popular English football (football, for the USA. UU. Readers), Stevenage FC, the strategy of using in-game influencers on YouTube and Twitch allowed the fast-food network to draw more attention to its brand at a lower cost than sponsoring a more popular football team. This ability to integrate social strategy into broader marketing is first class.
In recent years, Instagram has gone from being a simple photo sharing application to becoming a powerful sales machine. With great marketing potential, it's no wonder that big and small businesses look to Instagram for inspiration to create a winning strategy and outperform the competition. However, with 25 million companies on the platform and more than 2 million advertisers using Instagram to share their stories and drive business results, it's becoming increasingly difficult to avoid the noise. Therefore, brands are looking for creative ways to reach their audience, engage with followers, and convince them to choose their products over other options.
The easiest way to do this is to find inspiration from Instagram from the best brands out there; learn from them, get motivated and implement similar strategies that work. Nike is one of the biggest brands with an army of fans around the world, so it's no surprise that the brand's marketing team knows how to implement a productive marketing strategy on Instagram that will attract followers, keep them engaged, and increase sales. With more than 87 million followers, the brand is the third most followed brand account after Instagram and National Geographic, which means not only great engagement but also a lot of conversations. What makes this brand so popular? Working in a hypercompetitive market, Nike knows that customers are bombarded with annoying brand information.
Therefore, the company uses Instagram to sell unsold products. Instead of showing its products with product labels, Nike uses emotional triggers to evoke feelings that influence decision-making. Since the brand uses emotional motivation, it evokes an emotional response in followers who return for more. In other words, Nike helps supporters develop self-confidence, which creates an emotional bond with customers.
As the account has more than 17.5 million followers, it is an honor for customers to appear on the profile. In other words, UGC is an opportunity for Starbucks customers to gain exposure and is also a way for the brand to connect with customers and interact with them without spending a lot of budget. Putting diversity at the center of marketing campaigns is not a new concept. Many brands offer models of all sizes, genders and ages today, but ASOS has many followers who value the brand's inclusive attitude, so it receives even more praise than usual.
In the digital age, customers are sick of too polished advertising that seems too good to be true. To sell on Instagram, there is no need to take macro photographs of products. Converse shows us that your products can still play a secondary role. With unique accommodations in more than 34,000 cities and 191 countries, it's hard for Airbnb to display each and every apartment on Instagram, so the company focuses on building brand awareness and sparking fan interest in the service by presenting magical experiences.
In addition, Airbnb used video stream ads to launch an advertising campaign on Instagram that resulted in 125 million people and a 6-point increase in buying intention in Germany and Australia. In other words, Airbnb's target audience enjoys more authentic travel experiences. Lacoste's history dates back to 1933, when the iconic brand was created by French tennis legend René Lacoste. The company is proud of its history, as it demonstrates to potential customers the quality of its products.
In addition, Lacoste uses creative methods to combine history and current trends to remind fans that their products never go out of style. Let's take a look at Dove's ShowUS campaign. After research, the company found that 70% of women still don't feel represented by everyday images in the media, so Dove is running a campaign that encourages women to break beauty stereotypes and share genuine images of themselves. What Makes MailChimp So Popular? The company knows that there is a human being behind every business, so they focus on meeting the needs of customers even though they are a B2B company.
For example, MailChimp explains to its followers the benefits of the product and shows how it helps to save time in a fun and creative way. With the help of a short video, MailChimp educates its followers, helping its customers make the right buying decision to save time, effort and money. The final result? MailChimp proves that Instagram is right for B2B companies to achieve business results. With a solid number of users, marketing on Instagram is not an option today for brands of all sizes and industries.
But if you're not a world-famous brand, attracting and keeping followers engaged can be difficult. Therefore, companies need to learn from large companies that have achieved success on the platform and drive inspiration from Instagram to stay competitive. Get inspired %26 boost your social media marketing with advice from our experts. Get ready for upcoming trends and holidays on social media before.
NASA's social media presence has also made the brand more accessible to the general public. National Geographic also uses social media to raise awareness and educate its mass audience on important global issues, partnering with leading brands to expand reach. Don't be afraid to experiment with different types of content and social media strategies to see what your audience likes. Its customer-centric messaging, constant branding and constant interaction with followers make Starbucks an expert in creating a highly engaged following on social media.
Netflix successfully achieves brand loyalty and customer satisfaction by actively listening to customer feedback and sharing entertaining content on social media that keeps its audience coming back for more. Although there are thousands of companies that actively use social media to promote their content and services, not many can say that they have millions of fans sharing and interacting with their posts. In addition to creating winning content, a good social strategy also requires knowing how to respond well on social platforms, especially in the face of a public relations crisis. Because of its remarkable growth potential, social media can have a differentiated and measurable impact on an organization's bottom line when implemented strategically.
You know that a brand is doing social media right when even people outside its target market interact with its content. In fact, a whopping 49 percent of small businesses don't have a formal social media marketing strategy, according to a Netsertive survey. With over 6 years of experience in digital marketing, Hugh Beaulac is passionate about social media marketing and blogging, helping SMEs grow online, running the MC2 blog and writing for top-tier websites to share their marketing tips. Furniture and furniture are one of those areas of retail that are made (without pun intended) for social media.
In addition, you can set up a dedicated social account for customer support and include it in your company's main social profile so that people know where to find help. . .