If an agency operates on a percentage pricing model, you can expect to pay between 10 and 15% of your total monthly ad spend for the service. For example, you would charge the same rate for an hour of social media engagement as you would for an hour spent creating an advertising campaign designed to generate thousands of dollars in sales. For example, you can charge a recurring fee for managing social media strategy and community management. For example, when clients of a social media marketing agency need a PPC design or landing page, you can recommend them to a partner agency that specializes in those services.
In general, you should expect to pay between 10% and 20% of the total ad purchase for an agency to manage your campaigns for you. If you have a larger budget, you can usually trade a percentage at the lower end of that range. This kind of wild cost discrepancy can make things extremely difficult for business owners and marketing managers who are contemplating outsourcing their social media marketing. I think excellent points can be made for both sides of the coin: rates of thousands are fully justified for large companies, but there is no way anyone would expect a small business owner to be willing to invest that amount of money on social media.
There are still many veteran social media managers who prefer to charge an hourly rate, albeit a much higher rate. It can also be difficult to find someone on staff who has the experience and knowledge needed to properly manage your social media accounts. Let's say that my social media company signs a client with the intention of managing their Facebook and Instagram accounts for a fixed monthly fee. Platforms such as Facebook, Twitter, and Instagram have paid advertising platforms available, and when done correctly, these social media advertising campaigns can deliver huge benefits for your brand, with ROI ranging from increasing your followers to increasing traffic and website sales.
I guess it's just as important as how much you should pay your social media agency; that's why you'd bother hiring one in the first place. The truth is that many are not informed about the value of building a relevant and sustainable social media community, or that these are the real cost of providing this service. Snapchat is the cool guy on campus, and with more than 100 million daily users, many brands and companies are looking to leverage this platform as part of their social media marketing strategy. Marketing agencies should devote at least part of their clients' marketing strategies to managing social media, or scaling up their efforts.
The prices of social media management agencies can vary dramatically, as agencies charge between 500 and 10,000 pounds per month for their services. In the world of social media services, it varies across the board; some social media managers charge for an advance or for the project, while others do it hourly, weekly or monthly. If you request personalized social pricing from agencies, it's essential that you confirm that their social media marketing and advertising services include the features and platforms you need and want.