How much do social media agencies charge?

A social media agency will charge a fee in three ways. If an agency operates on a percentage pricing model, you can expect to pay between 10 and 15% of your total monthly ad spend for the service. In general, you should expect to pay between 10% and 20% of the total ad purchase for an agency to manage your campaigns for you. If you have a larger budget, you can usually trade a percentage at the lower end of that range.

The work is being done anyway and, for the most part, it doesn't take much time; if competitive analysis is not included, a social media audit can be done in an afternoon. There is an endless, ever-changing list of skills, tools, and best practices that social media marketers need to consider to provide consistent ROI to their customers. Social Media Strategy %26 Training programs are priced according to the project and are designed to solve specific challenges through customized guides and workshops. A social media agency will structure the fee in these ways: a flat rate, a performance fee, or a project-based agreement.

For this reason, it is very difficult to have a one-size-fits-all price mentality with social media management. Nowadays, when a customer has a complaint about a product or service, they are as likely to go directly to social media as they are to call or email the company directly. If your customer is a small or large company, it will also make a difference in what you earn as a social media manager. And if you feel that a social media agency is trying to offer you services that you don't need, stay away.

The amount you spend on social media depends on a number of factors, such as the number of platforms you use, the paid ads you create, and whether you choose to outsource your social media marketing. You're more than likely to come across three different types of charging models when you talk to a social media agency. This is why you don't want to outsource your company's social media management to the internal one that can't stay away from Snapchat.

Flora Schafersman
Flora Schafersman

Unapologetic bacon specialist. Certified food guru. Amateur beer expert. Incurable beer fan. Incurable internet practitioner.

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