If you have questions about Instagram, I may have the answers! Because Instagram changes so much it can be really difficult to keep up and know exactly what works, what to do, and how to navigate this platform. You can contact me in HERE! and I will do my best to respond.
Now let’s look forward to how you can create an organic Instagram growth strategy for your IG account in 2022.
1. Leverage different content formats.
Video and carousel posts are the most engaged with type of content on Instagram, especially when compared to single images. For reference, carousel posts contain multiple different media forms (image or video) in one, allowing you to create high-impact posts.
While video and carousel posts are the most popular, you can also experiment with different content formats (like Reels and Stories) and see what resonates most with your audience.
2. Post at the right times.
When you post on Instagram, it’s important to post a time that allows you to meet your audiences when they’re online and more likely to engage with your posts. The best way to decide what time to post on Instagram is to monitor your analytics, as mentioned above.
3. Build Social Proof.
When people go to your profile for the first time, it won't be easy that they will decide to follow you if you have zero followers. The principle of social proof is based on the idea that users tend to more easily trust a profile that already has a few hundred or a thousand followers than one that does not have one.
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4. Post consistently.
Growing your profile is tied to how much you post, so aim to post consistently. The more content you share, the more opportunities you have for engagement and growing your profile. As such, create a consistent posting schedule that helps you stay top of mind for your audiences.
Many marketers report that four to six posts per week is the sweet spot. Be mindful, though, that there is such a thing as posting too much on Instagram.
5. Partner with influencers that are relevant to your business.
While it seems like a best practice to partner with influencers with tons of followers, several Instagram Engagement Reports says your efforts are more worthwhile if you partner with influencers that are more connected to their audience and community over follower count.
When you do this, you’re working with someone that has built trust with their audience, regardless of its size. And, when an influencer's audience trusts them wholeheartedly.
6. Monitor your engagement.
You may be saying “Yeah, I knew that” but monitoring your Instagram engagement is important, so it’s an important callout. In fact, it is the most impactful way to grow your engagement, as you’ll learn exactly what works and what doesn’t.
For example, your profile insights may say that users engage more with your videos. If you spend most of your time creating Stories, you’re actively ignoring what your audiences value most. Instead, you’d want to leverage the information from your insights and focus on sharing high-quality video content.
7. Write strong, compelling captions.
Regardless of their length, you should always aim to create high-quality captions that are informative, engaging, and related to the content you share.
8. Use hashtags.
Using hashtags on Instagram helps you get your content seen by people who don’t follow you but surf the hashtags you use on their Explore page.
If you choose hashtags relevant to your post put it in your captions, people can find your posts, discover your profile and follow you and help you grow your account. Case in point, 81% of marketers say that using hashtags has been somewhat or very effective for their Instagram strategy.
Over To You
Growing a following on any platform can be challenging, especially if you’re starting from scratch. Leverage the tips on this list from other marketers who have gone through it and reaped the benefits to begin creating your own Instagram growth strategy.
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